First operating successfully before the COVID-19 pandemic as a semi-mobile clinic, Shield Chiropractic was ready to grow into its first bricks and mortar clinic - with a brand new logo, branding and website.

It was important that the projects reflected the values the brand held - patient-centred care, patient empowerment, the highest possible quality of care, and environmentally conscious. Starting with competitor research and moodboarding before progressing to concept creation, I worked closely with Shield Chiropractic’s founder to produce a brand and website that sets the clinic apart from its competitors.