So…NYC
Bagel & Coffee Shop, Aberdeen
Client: PB Devco
Project(s)
Logo Design
Branding
Print Design
Website Design
Signage
Social Media Asset Design
Creative Direction
Industry
Hospitality
A taste of NYC in ABZ
Previously named ‘So…’, PB Devco’s sandwich and coffee shop on Union Street was ready for a new concept. Although boasting a loyal customer base since its opening in 2015, a gap in the Aberdeen market for classic NYC bagels was apparent, and So… was the perfect venue to bring ‘a taste of NYC to ABZ’.
I worked closely with the team at PB Devco to rebrand So… into ‘So…NYC’, developing all the materials they would need to relaunch the new concept throughout the venue. As well as logo design and branding, I also created packaging designs, vinyl signage, posters, social media graphics, uniform designs and menus.
The result is a fresh and vibrant brand identity that has reinvigorated the venue, boosted sales and footfall, and most importantly brought a tasty new offering to Aberdeen City.
Main Logo & Accompanying Logomark
Photography by Sam Sharp (Sharpi Studios)
Logo Vinyl Signage, Uniform Design. Photography by Sam Sharp (Sharpi Studios)
Website Design
Print Design: Selection of Posters
Print Design: Branded Stickers, Flyers. Photography by Sam Sharp (Sharpi Studios)
Photography by Sam Sharp (Sharpi Studios)
Greaseproof Paper Packaging Design, Print Design. Photos by Attic87
Website Design
Vinyl Signage. Photography by Sam Sharp (Sharpi Studios)
Print Design: Menu Flyer
Social Media Graphics
Menu TV Screen Designs
View of TV Screen Images, Vinyl Signage, Branded Uniform. Photos by Attic87
On-brand backdrops were purchased for product photography. Photography by Sam Sharp (Sharpi Studios)
Print Design
Snippets from the concept document for the branding project