ABOUT ME
I am a full-time freelance graphic and digital designer, with over 15 years professional experience
I’m a proud Graphic Design graduate from Duncan of Jordanstone College of Art & Design (University of Dundee), and now a versatile designer working across multiple disciplines - from print design and branding, to digital and web design.
I began my professional design career in 2010, initially working in print-focused and in-house creative roles. In these positions, I also gained hands-on marketing experience. Following this, I garnered valuable agency experience, broadening my skill set across digital and brand projects — before entering the freelance and consultancy world full-time in 2018.
I have a passion for creating thoughtful, effective design across brand, print, and digital platforms. With my background, I’ve worked across a wide range of industries—developing everything from brand identities and marketing campaigns to websites, print design and signage, and digital assets.
My approach combines creative thinking with practical execution. I’m hands-on, detail-orientated, and collaborative — committed to understanding each client’s vision and delivering design that’s not only visually strong, but purpose-driven and results-focused. Whether working independently or alongside larger teams, I bring agility, insight, and a strong design sensibility to every project.
SKILLS & EXPERIENCE
Branding
Logo Design
Creative Direction
Print Design
Campaign Creation
Website Design
UX/UI Design
Digital Design
Digital & Traditional Marketing
Agile Working
Project Management
Multi-Disciplinary Team Working
Mentorship & Training
VALUES
Collaborative
Great design starts with great communication. I take the time to build relationships with my clients — time to understand your vision, goals, and audience. The result? Design that not only looks good but delivers what you need.
Reliable & Transparent
No surprises. Just clear, honest communication from day one. I keep you informed at every stage, with full transparency around timelines, costs, and deliverables.
Small & Agile
As a freelancer, you work directly with me—no middle layers, no miscommunication. This one-to-one setup allows for a more responsive, flexible process and faster turnarounds than larger studios can offer.
Results Focused
Design should do more than look great—it should work hard. I create purposeful, goal-driven solutions that meet your objectives and help your brand connect, communicate, and grow.
ETHOS
Bespoke & Personal
My ethos is grounded in quality over quantity — I don’t take on every project, only the ones I believe I’m the right fit for.
In addition, there are no off-the-shelf packages with me; every project starts with listening, learning, and understanding what success looks like for you. I invest the time to learn about your business, define clear objectives, and tailor a design approach that’s as unique as your brand.
What I Do
Logo Design & Branding
From custom logo design to full brand systems, I create visuals that capture your story, resonate with your audience, and stand the test of time.
Print Design
Whether it’s posters, brochures, signage, or more — I design eye-catching pieces that communicate clearly and elevate your brand in the physical world.
Website & Digital Design
Digital experiences designed to perform — I create websites and digital assets that are on-brand, user-focused, and built to engage.
Industry
Experience
I have a diverse portfolio of clients, working across a variety of industries, including:
Food & Drink
Hospitality
Energy
Healthcare
Construction
Pharmaceuticals
Retail
Entertainment
Charities
Arts & Culture
Professional Services
PROJECTS COMPLETED FOR
Get in touch
If you have a project you’d like to discuss, or you’re a fellow designer or agency looking to collaborate, just get in touch and let’s arrange a chat.