Beginning with a brand development project, Kirkwood Homes sought to elevate their brand to communicate the premium quality of their homes - without changing the existing logo.

I initially developed brand guidelines to establish an overall brand look and feel, including brand typography, colour palette and general creative direction. Following this, I created a custom marketing toolkit to define brand styles for development signage, print work and advertising, as well as social media graphic templates.

Working alongside digital marketing agency Mission10, I have worked on a variety of design projects for Kirkwood Homes, including press ads, social media graphics and advertising, and more.

Following the brand development and new creative direction implementation (alongside Mission10’s digital marketing strategy), Mission10 reported an increase of +95% in website visits and +111% increase in new sales leads.